Kota
Matsuda

Service Victoria

Senior Product Designer

Leading design for the reusable capabilities tribe, I enhanced the mobile application while managing high-pressure priorities driven by regulatory and ministerial requirements. I advocated for and helped establish AI-assisted design workflows within the team, introducing practical patterns for using AI tools across research synthesis, prototyping, and documentation, and used AI-powered prototyping to rapidly test and validate concepts, shortening the iteration loop between initial idea and stakeholder-ready design. I delivered design across a broad portfolio spanning platform strategy (Accounts as a Service), communications strategy, and service reviews (Registration Rebate, BDM certificates), balancing concurrent, high-priority initiatives with competing regulatory deadlines.

AGL Energy

Experience Design Lead (IC)

Re-engaged as a contractor to lead the strategic direction and future vision for AGL's customer portal, My Account. Facilitates and collaborates with adjacent channels to form a cohesive long-term strategy. Also led the home electrification journey as lead designer for Electrify Now™.

Xero

Lead Product Designer

Supported the Small Business Profile team with verification and compliance. Shaped the portfolio's future vision with a strategic focus on personalisation and data acquisition. Responsibilities spanned planning, research, UX/UI design, and end-to-end delivery. Mentored new designers and ran collaborative training sessions.

AGL Energy

Experience Design Lead

Led Innovation and Renewables, then the Distributed Energy design team. Designed the VUI for voice skills, piloted solar initiatives (P2P, Virtual Solar), and led a small team delivering Solar Statuses and Virtual Power Plants across web and native app.

carsales.com.au

Senior UX Designer

Cross-functional UX/UI designer across retail, membership and trades. Created wireframes, prototypes, user journeys and conducted qualitative user testing. Active in the Hackathon committee — won first place twice.

Leo Burnett

Senior Digital Designer

Digital design lead for the Honda Australia account. Led the UX redesign of Honda.com.au and digital collateral for retail campaigns and car launches. Also supported Victoria University, 7-Eleven and SPC.

George Patterson Y&R

Digital Designer

Mid-senior designer creating microsites, native/web apps, Facebook apps and banners. Art direction and concepting for pitches for clients including Australia Defence Force, Medibank, AFL, Schweppes and Heinz — with multiple international award wins.

M&C Saatchi / Formul8

Digital Designer · Singapore & Melbourne

Began career in Singapore at Formul8, working on online marketing material for Standard Chartered Bank, Heineken, Samsung and Meydan. Moved to Melbourne joining M&C Saatchi, designing for ANZ Bank, Fonterra and Betfair.